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Evolving Expertise: Utilizing LinkedIn to Bridge the Gap from Corporate Digital Marketer to Freelance Consultant
Career Growth

Evolving Expertise: Utilizing LinkedIn to Bridge the Gap from Corporate Digital Marketer to Freelance Consultant

In 2012, LinkedIn was merely an additional social media app on my phone, similar to Facebook and others. Back then,...
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Beyond the 9–5: Scheduling Interviews Across Time Zones and Cultures
Digital Marketing Marketing

Beyond the 9–5: Scheduling Interviews Across Time Zones and Cultures

Have you ever encountered a situation where your interview suggestions were met with surprise, or even dismissal? It happened to...
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Is Your Business Invisible Online? Here’s Why You Should Be Worried
Customer Experience Digital Marketing Marketing

Is Your Business Invisible Online? Here’s Why You Should Be Worried

Imagine walking down a bustling street, lined with shops. Each one has a brightly painted sign and a carefully curated...
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Yo-Yo Client Syndrome: The Vicious Cycle of Short-Term Thinking in Digital Marketing
Business Ethics Digital Marketing Marketing

Yo-Yo Client Syndrome: The Vicious Cycle of Short-Term Thinking in Digital Marketing

Have you ever experienced the thrill of finally cracking the code for a client’s digital marketing strategy? Leads are pouring...
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The Power of Promptness: Why Timely Customer Interaction Matters in the Digital Age
Customer Experience Digital Marketing Marketing

The Power of Promptness: Why Timely Customer Interaction Matters in the Digital Age

In the digital world, where businesses are a click away and competition is fierce, timely customer interaction is a necessity....
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Why Client Reviews Are Your Business’s Secret Weapon
Customer Experience Digital Marketing Marketing

Why Client Reviews Are Your Business’s Secret Weapon

In today's digital age, a strong online presence is crucial for any small business. But with so much competition, how...
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How Gatekeeping Hinders Progress in IT
Business Ethics

How Gatekeeping Hinders Progress in IT

Introduction: In the IT sector, gatekeeping can act as a significant barrier to progress, particularly in developing nations like Malawi....
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A Guide for the Tourism Sector to Harness the Power of Digital Marketing in Malawi
Digital Marketing Marketing

A Guide for the Tourism Sector to Harness the Power of Digital Marketing in Malawi

The global tourism industry has evolved significantly over the years, and in today’s digital age, the internet has become a...
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The High Cost of Ignoring Customer Service in Africa’s Digital Boom
Customer Experience

The High Cost of Ignoring Customer Service in Africa’s Digital Boom

In today's digital age, African businesses are thriving in the online marketplace. But with great opportunity comes great responsibility, especially...
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