Business Ethics

Yo-Yo Client Syndrome: The Vicious Cycle of Short-Term Thinking in Digital Marketing

Yo-Yo Client Syndrome: The Vicious Cycle of Short-Term Thinking in Digital Marketing

Have you ever experienced the thrill of finally cracking the code for a client’s digital marketing strategy? Leads are pouring in, sales are climbing, and everything seems to be clicking. Then, just as quickly as the good times rolled in, the phone goes silent. You reach out for your next meeting, only to discover your […]

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