Customer Experience

We explore customer experiences in Malawi when it comes to digital services.

Is Your Business Invisible Online? Here’s Why You Should Be Worried

Is Your Business Invisible Online? Here’s Why You Should Be Worried

Imagine walking down a bustling street, lined with shops. Each one has a brightly painted sign and a carefully curated window display, but yours? It’s blank. No name, no products, nothing to entice potential customers. This, my friends, is the reality for many Malawian businesses in the digital age. They have a website, a basic […]

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Blessings Ngalande customer service

The Power of Promptness: Why Timely Customer Interaction Matters in the Digital Age

In the digital world, where businesses are a click away and competition is fierce, timely customer interaction is a necessity. Customers today have an abundance of options, and their patience is thin. If your response takes days, they’ll move on to a competitor who prioritizes their needs. Take my own experience, for example. Eight years

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Why Client Reviews Are Your Business’s Secret Weapon

In today’s digital age, a strong online presence is crucial for any small business. But with so much competition, how do you make your business stand out? The answer lies in the power of client reviews. Why Reviews Matter Think of online reviews as virtual word-of-mouth recommendations. Just like a friend’s positive endorsement can convince

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social-media

The High Cost of Ignoring Customer Service in Africa’s Digital Boom

In today’s digital age, African businesses are thriving in the online marketplace. But with great opportunity comes great responsibility, especially when it comes to customer service. This article delves into the critical role customer support plays in building successful African businesses. I will explore what constitutes bad customer service and its damaging effects, before outlining

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