We explore marketing in Malawi when it comes to digital services.
Digital marketing has become an integral part of the business landscape in developing countries. With mobile device penetration still on the rise and with social media use as popular as ever, businesses have unprecedented access to customers around the world. Digital campaigns are helping businesses build brand recognition, increase lead generation, improve customer service, and …
Psychographics is defined as a qualitative methodology that is used to describe consumers on psychological attitudes. This method has been applied to the study of personality, values, opinions, attitudes, interest and lifestyles. Psychographic studies of individuals can be valuable in the field of marketing in determining demographic and behavioural variables of individuals. It can also …
The importance of psychographics methods in marketing schemes Read More »