Digital Marketing

Beyond the 9–5: Scheduling Interviews Across Time Zones and Cultures

Beyond the 9–5: Scheduling Interviews Across Time Zones and Cultures

Have you ever encountered a situation where your interview suggestions were met with surprise, or even dismissal? It happened to me recently. I was contacted by a hiring manager to suggest a few dates for interview, thrilled about the opportunity, I suggested some time – on a Saturday and a Monday. To my surprise, the […]

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Is Your Business Invisible Online? Here’s Why You Should Be Worried

Is Your Business Invisible Online? Here’s Why You Should Be Worried

Imagine walking down a bustling street, lined with shops. Each one has a brightly painted sign and a carefully curated window display, but yours? It’s blank. No name, no products, nothing to entice potential customers. This, my friends, is the reality for many Malawian businesses in the digital age. They have a website, a basic

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Yo-Yo Client Syndrome: The Vicious Cycle of Short-Term Thinking in Digital Marketing

Yo-Yo Client Syndrome: The Vicious Cycle of Short-Term Thinking in Digital Marketing

Have you ever experienced the thrill of finally cracking the code for a client’s digital marketing strategy? Leads are pouring in, sales are climbing, and everything seems to be clicking. Then, just as quickly as the good times rolled in, the phone goes silent. You reach out for your next meeting, only to discover your

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Blessings Ngalande customer service

The Power of Promptness: Why Timely Customer Interaction Matters in the Digital Age

In the digital world, where businesses are a click away and competition is fierce, timely customer interaction is a necessity. Customers today have an abundance of options, and their patience is thin. If your response takes days, they’ll move on to a competitor who prioritizes their needs. Take my own experience, for example. Eight years

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Why Client Reviews Are Your Business’s Secret Weapon

In today’s digital age, a strong online presence is crucial for any small business. But with so much competition, how do you make your business stand out? The answer lies in the power of client reviews. Why Reviews Matter Think of online reviews as virtual word-of-mouth recommendations. Just like a friend’s positive endorsement can convince

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Lake Malawi

A Guide for the Tourism Sector to Harness the Power of Digital Marketing in Malawi

The global tourism industry has evolved significantly over the years, and in today’s digital age, the internet has become a pivotal tool for travelers seeking information and experiences. For businesses in the tourism sector, embracing digital marketing is no longer an option — it’s a necessity. In this comprehensive guide, we will explore how the

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