Search Engine Optimization (SEO)

In order to optimize a website, a set of keyword phrases must be found through keyword phrase research. Finding a decent selection of words that offer a balanced combination of two crucial factors—high usage by searchers and relatively low competition inside the search engines—takes a lot of work and is a vital first step.

Finding the most popular phrase that contains your desired keyword(s) is a rather simple process. If you enter a certain term or set of keywords into an online tool, it will show you how and how frequently that keyword was used in searches during the past month.

Competitors Research

With the target keyword phrases in hand, I thoroughly analyze your competition against your top 7–10 rivals, I use both offline and online competitors. I make use of a variety of SEO criteria, such as social media following, indexed content, inbound links, and domain age. Through this procedure, I am able to assess your website’s starting position relative to your rivals and determine which areas need to be given priority in the next development. For instance, if I find that your website has 50% less indexed content than the competition, then content building would be a priority in the goal setting that takes place in the following step.

It is crucial to know your website’s starting position in the search engines, after determining your desired keyword phrases and starting position relative to the website’s competitive set. By doing this, you can be able to identify the precise areas that require improvement and provide a baseline from which to measure the effectiveness of the ensuing campaign.

Analytical access to website traffic data is crucial. These data reveal how users are accessing and interacting with your website, including the search engines they are using, the keyword phrases they are using, bounce rates, the most popular content, etc. Making additional choices in internet marketing can also benefit greatly from an understanding of the volume of traffic to the site and the source of its referrals.

Goals for your SEO plan are established once a thorough analysis of the website position has been completed. These objectives are linked to the unique business objectives of the website and are measurable—an important benefit that SEO has over other forms of advertising. The continuing reporting and follow-up processes examine and report on the progress made toward the plan’s objectives. The results of these progress reports can be used to modify the SEO strategy.

In search engine optimization, content is king. High volume, high-quality content connected to your business will benefit you in a number of significant ways since search engines love text.

First, a website that is full of excellent material that people find interesting will entice them to remain and return. After all, people were looking for information when they visited your site. Second, you’ll have the advantage of giving the search engines exactly what they want: content. Search engines will have more data about your company and items to store, and this data will directly affect how highly they rank your website for associated keyword terms. 

In page optimization I start by adding fresh, high-quality content with on-page optimization. For additional details on this subject, see the list below on Page Optimization Fundamentals.

Page Titles: Make sure that the page names on your website contain more information than just “welcome” or your company name. The target keyword for that page should be the first thing they say, followed by your company name.

Keyword occurrence: The positioning and prominence given to your keyword phrase(s) on the page also affects how well you rank in search engines, so it is not enough to simply have them there. For instance, placing your keyword phrase first on the page rather than burying it in the middle of a paragraph gives it more weight. Additionally, highlighting important material using bold type and higher font sizes can increase its impact and boost the page’s rating for that phrase.

Sitemap: The best strategy to ensure that all of the site’s pages are indexed by the search engines when they visit the topic site is to create a site map that includes a well-organized list of links to all of your relevant pages and includes a text link to the site map on your home page. This can be accomplished best through Google’s Search Console.

Alt Tags and Meta Description: These tags are embedded in the website’s code; users cannot see them. When you mouse over some images, words that describe the image appear in a pop-up window. These phrases are known as ALT tags. An ALT tag placed behind the image of your firm’s logo is great for optimizing your company name. Lines of code called “meta tags” are present in the site’s code’s topmost area. They let search engines know what the page is about and how relevant it is. Additionally, the brief description of your website that appears in some search results is taken from the home page’s meta description element and ought to be utilized to the site’s advantage.

Technical SEO: Numerous significant technological problems that affect SEO efforts should be checked for and fixed as necessary. These include the following: crawlability, speed, security, and mobile responsiveness of the website.

Inbound Links

Each fresh, high-quality link pointing to your website enhances the likelihood that search engine crawlers will find it as well as users looking for services or goods similar to yours. As long as the links are coming from high-quality websites, Google counts them as votes for the website and rewards it accordingly. With Google’s release of the Penguin algorithm change, this became even more crucial. I offer advice to my clients on how to increase their online influence and reach through fresh, high-quality inbound connections.

Social Media

A growing number of people are using social media. Businesses that are willing to invest the time to use social media’s online sharing capabilities will benefit greatly. During this stage of the process, I assist you in creating a social media presence and offer advice on how to use such profiles to connect with customers and future clients and distribute website content. I consult with you on the best ways to use Google My Business to enhance exposure for local searches, which is especially crucial for local businesses. For local firms, I offer specialized Local SEO packages.

Post-optimization, the same reporting that was completed during the campaign’s initial phase is repeated on a regular basis. The SEO effort will then show demonstrable outcomes when rankings, site traffic levels, social signals, and other important metrics are compared to pre-optimization levels. Depending on the objectives of the website, the particular metrics employed in an SEO campaign will change.