Search Engine Optimization in Africa

Grow Your Business Through SEO

Get in front of customers by Optimizing your website for SEO and gain visibility.

Search engine optimization is the process of improving website to increase it’s visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your web pages have in search results, the more likely it is for your website to garner attention and attract prospective and existing customers to your business.

Why is it important?

Search engine optimization is a fundamental part of digital marketing for any business or organization because people conduct trillions of searches every year, the searches are often done with commercial intent to find information about products and services. Search results are often the primary source of digital traffic for brands and complements other marketing channels. when greater visibility and ranking higher in search results than your competition is harnessed it can have a material impact on your bottom line.

search engine optimization

SEO Processes

Before considering a search engine optimization (SEO) project for your business, it’s crucial to comprehend the steps that go into running a successful SEO campaign. In order to achieve this, we divide the process into the six parts depicted below and outline the tasks involved in each step. Even if you decide to engage a specialist to handle the SEO process, being aware of the many elements will help you make a more intelligent choice when purchasing such services.

What you can expect from us

In order to optimize a website, a set of keyword phrases must be found through keyword phrase research. Finding a decent selection of words that offer a balanced combination of two crucial factors—high usage by searchers and relatively low competition inside the search engines—takes a lot of work and is a vital first step.

Finding the most popular phrase that contains your desired keyword(s) is a rather simple process. If you enter a certain term or set of keywords into an online tool, it will show you how and how frequently that keyword was used in searches during the past month.

Competitors Research

With the target keyword phrases in hand, we thoroughly analyze your competition against your top 7–10 rivals, we use both offline and online competitors. We make use of a variety of SEO criteria, such as social media following, indexed content, inbound links, and domain age. Through this procedure, we are able to assess your website’s starting position relative to your rivals and determine which areas need to be given priority in the next development. For instance, if we find that your website has 50% less indexed content than the competition, then content building would be a priority in the goal setting that takes place in the following step.

 

It is crucial to know your website’s starting position in the search engines, after determining your desired keyword phrases and starting position relative to the website’s competitive set. By doing this, you can be able to identify the precise areas that require improvement and provide a baseline from which to measure the effectiveness of the ensuing campaign.

Analytical access to website traffic data is crucial. These data reveal how users are accessing and interacting with your website, including the search engines they are using, the keyword phrases they are using, bounce rates, the most popular content, etc. Making additional choices in internet marketing can also benefit greatly from an understanding of the volume of traffic to the site and the source of its referrals.

Goals for your SEO plan are established once a thorough analysis of the website position has been completed. These objectives are linked to the unique business objectives of the website and are measurable—an important benefit that SEO has over other forms of advertising. The continuing reporting and follow-up processes examine and report on the progress made toward the plan’s objectives. The results of these progress reports can be used to modify the SEO strategy.

In search engine optimization, content is king. High volume, high-quality content connected to your business will benefit you in a number of significant ways since search engines love text.

First, a website that is full of excellent material that people find interesting will entice them to remain and return. After all, people were looking for information when they visited your site. Second, you’ll have the advantage of giving the search engines exactly what they want: content. Search engines will have more data about your company and items to store, and this data will directly affect how highly they rank your website for associated keyword terms. 

In page optimization we start by adding fresh, high-quality content with on-page optimization. For additional details on this subject, see the list below on Page Optimization Fundamentals.

Page Titles: Make sure that the page names on your website contain more information than just “welcome” or your company name. The target keyword for that page should be the first thing they say, followed by your company name.

Keyword occurrence: The positioning and prominence given to your keyword phrase(s) on the page also affects how well you rank in search engines, so it is not enough to simply have them there. For instance, placing your keyword phrase first on the page rather than burying it in the middle of a paragraph gives it more weight. Additionally, highlighting important material using bold type and higher font sizes can increase its impact and boost the page’s rating for that phrase.

Sitemap: The best strategy to ensure that all of the site’s pages are indexed by the search engines when they visit the topic site is to create a site map that includes a well-organized list of links to all of your relevant pages and includes a text link to the site map on your home page. This can be accomplished best through Google’s Search Console.

Alt Tags and Meta Description: These tags are embedded in the website’s code; users cannot see them. When you mouse over some images, words that describe the image appear in a pop-up window. These phrases are known as ALT tags. An ALT tag placed behind the image of your firm’s logo is great for optimizing your company name. Lines of code called “meta tags” are present in the site’s code’s topmost area. They let search engines know what the page is about and how relevant it is. Additionally, the brief description of your website that appears in some search results is taken from the home page’s meta description element and ought to be utilized to the site’s advantage.

Technical SEO: Numerous significant technological problems that affect SEO efforts should be checked for and fixed as necessary. These include the following: crawlability, speed, security, and mobile responsiveness of the website.

 

Inbound Links

Each fresh, high-quality link pointing to your website enhances the likelihood that search engine crawlers will find it as well as users looking for services or goods similar to yours. As long as the links are coming from high-quality websites, Google counts them as votes for the website and rewards it accordingly. With Google’s release of the Penguin algorithm change, this became even more crucial. We offer advice to our clients on how to increase their online influence and reach through fresh, high-quality inbound connections.

Social Media

A growing number of people are using social media. Businesses that are willing to invest the time to use social media’s online sharing capabilities will benefit greatly. During this stage of the process, we assist you in creating a social media presence and offer advice on how to use such profiles to connect with customers and future clients and distribute website content. We consult with you on the best ways to use Google My Business to enhance exposure for local searches, which is especially crucial for local businesses. For local firms, we offer specialized Local SEO packages.

Post-optimization, the same reporting that was completed during the campaign’s initial phase is repeated on a regular basis. The SEO effort will then show demonstrable outcomes when rankings, site traffic levels, social signals, and other important metrics are compared to pre-optimization levels. Depending on the objectives of the website, the particular metrics employed in an SEO campaign will change.

Search Engine Optimization Packages and Pricing

Local SEO packages.

Bronze

$560Monthly
  • Keyword Research
  • 5 Local Keywords
  • Website Analysis
  • Whole website Tag Optimization
  • Google Sitemap
  • Google Analytics
  • SEO Friendly Page Names
  • Speed Optimization
  • Google My Business
  • Technical SEO
  • Quarterly Reports

Silver

$665Monthly
  • Keyword Research
  • 10 Local Keywords
  • Website Analysis
  • Whole website Tag Optimization
  • Google My Business
  • Google Sitemap
  • Google Analytics
  • SEO Friendly Page Names
  • Speed Optimization
  • Technical SEO
  • Quarterly Reports
  • 1 x Blog Post

Gold

$775Monthly
  • Keyword Research
  • 15 Local Keywords
  • Website Analysis
  • Whole website Tag Optimization
  • Google My Business
  • Google Sitemap
  • Google Analytics
  • Technical SEO
  • SEO Friendly Page Names
  • Speed Optimization
  • Quarterly Reports
  • 2 x Blog
  • 3 Social Media Accounts Creation
  • 3 x Social Media Posts

National, Africa and Globe SEO packages.

Coming Soon.

Blessings Ngalande SEO

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Important SEO facts to take into consideration

Expected Results Time Frame

The search engines’ indexing of a site and updating of its rankings can both take some time. For certain search engines, it can take up to six months between doing the job and receiving the results. Customers must be patient and have reasonable expectations about the length of time required for organic (the unpaid, natural results) search engine rankings. We advise including a pay-per-click (PPC) campaign in the marketing mix to bridge the gap if the business requires more search engine prominence than can be achieved with SEO alone. PPC programs, like Google’s AdWords, may be set up quickly and yield immediate results.

Content Development

In order to emphasize the desired keyword phrases, we execute tiny, non-substantive adjustments to the site’s existing content and text. We offer suggestions for additional content, but the client is ultimately responsible for creating any new substantial content. If creating the new material is not something that can readily be done within your company, we are pleased to put you in touch with fantastic copywriters. Then, in order to increase its impact, we take your words and make our minor tweaks to them. You will have to let us know if you do not want these text changes made to the website.

Search Engine Ranking Guarantee

We are unable to promise any precise rankings for particular terms. A certain position within a search engine’s organic search results cannot be guaranteed. Using purely white hat techniques, we optimize a website to make it as appealing to the search engines as possible. In particular, our marketing suggestions would make sure that the website is simple to crawl, packed with keyword-rich content, enjoys quality inbound links, has a wonderful user experience, and is evaluated and improved based on how well it performs in comparison to our stated goals. These techniques have been demonstrated through time to be successful search engine optimization strategies for our existing clients.